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AI is about people, and what they have been up to lately.

Company

Spur

Consultancy

David Buttle, who founded the consultancy Spur, set a lower bar and a clearer one: "The first step is establishing the precedent that publishers deserve to know when their content has been used to inform a response" .

Description sourced from

  • AI LatelySep 22, 2026

    “David Buttle, who founded the consultancy Spur, set a lower bar and a clearer one: "The first step is establishing the precedent that publishers deserve to know when their content has been used to inform a response" .”

Named in 1 piece

  1. Consumer AI

    Paid by the Answer

    Google has quietly started paying a few dozen publishers when their work shapes an AI answer, a small and secret check for the very traffic its own AI summaries have been draining away.

    Sep 22, 2026

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