Company
Workshop Digital
Workshop Digital is a B2B digital marketing agency focused on paid media, SEO, and analytics for enterprise clients. The agency specializes in testing emerging advertising channels and measuring their real-world performance. · Founded 2019 · Los Angeles, CA
Workshop Digital helps B2B organizations navigate complex digital marketing strategies and emerging platforms. The agency publishes case studies and research on new advertising channels, including their initial findings on ChatGPT ads.
Description sourced from
- workshopdigital.com
“Workshop Digital's B2B test of ChatGPT advertising yielded zero qualified leads on $2,319 spend, highlighting measurement challenges.”
Named in 1 piece
Consumer AI
ChatGPT Advertisers See Organic Traffic Rise and Fall With Their Ads
Marketers report a lift in ChatGPT's 'organic' referrals that fades the day ads stop, while OpenAI's Sam Altman and Fidji Simo insist paid placements stay separate from the model's answers.