Skip to content
Technology
OpinionOil and Gas Exploration

The Pyrite Bet: Shale's Wager on AI's Gas Demand

BloombergNEF says AI data centers will burn more gas than every nation but four by 2035, and gas explorers are betting their drilling budgets that the demand shows up on schedule.

4 min read · 836 words · 7 sources
A Marcellus Shale gas-drilling rig stands beyond a green crop field along Pennsylvania Route 87 in Lycoming County in August 2012
“Data centers built to run artificial intelligence will burn more natural gas by 2035 than every nation on Earth except China, Russia, Iran and the United States. Does the biggest natural gas find of the decade belong to the explorers who drill for it?”

Both sides, in their own words

“These are big plans that are being put out in this area, so we're really excited about how Appalachia is positioned to be the home for a lot of these projects”

Toby Rice, Yahoo Finance [2]

“…a tendency to be exuberant about a particular thing, overbuild the heck out of it and then crush whatever margins that might have existed”

David Braziel, Natural Gas Intelligence [5]

BloombergNEF says data centers built to run artificial intelligence will draw an extra 15 billion cubic feet of natural gas out of American ground every day by 2035. That volume would make the industry the world's fifth-largest gas consumer, trailing only China, Russia, Iran and the United States itself1. Henry Eaton, the firm's gas market analyst, published the estimate in mid-September. It doubles BloombergNEF's own forecast from December. Fifteen billion cubic feet turns a year of talk about mature, slow-growing shale into a rounding error.

BloombergNEF doubled its forecast to 15 billion cubic feet of extra gas a day for AI data centers by 2035

Extra natural gas AI data centers would burn each day by 2035, billions of cubic feet, in two BloombergNEF forecasts

Each column is one BloombergNEF forecast of the same daily demand: gray for its December estimate, magenta for the mid-September estimate that doubled it.

Source: Insurance Journal (Bloomberg News) [1]. Chart by Ryan Elliott Dennis.

The numbers behind this chart
ItemValueNote
December forecast7.5 billionHalf the mid-September estimate
September forecast15 billionThe world's fifth-largest gas consumer, behind China, Russia, Iran and the United States

Every gas conference this autumn will read that number the same way. The shale patch found a customer bigger than any liquefied natural gas terminal, one that runs at every hour and rarely negotiates on price. Appalachia and the Permian Basin can keep drilling, goes the theory, because a data center campus in Ohio or West Texas will burn whatever comes out of the ground. That theory describes appetite. It says little about who signs the contract, who owns the pipe, and who remains solvent if the appetite arrives two years late.

Toby Rice, chief executive of EQT Corporation, the country's second-largest gas producer, has staked its growth on that appetite showing up on schedule. On an earnings call this spring, Rice told analysts, "These are big plans that are being put out in this area, so we're really excited about how Appalachia is positioned to be the home for a lot of these projects"2. In August, EQT quietly opened bidding on a new pipeline called POWER, a 50-mile line that would carry a billion cubic feet of gas a day from Greene County, Pennsylvania, to a hub in Ohio. Several firms there plan the data centers that would burn it3. EQT has told prospective shippers the line could enter service in January 2030.

That gap between drilling and delivery is the detail the demand forecast leaves out. GE Vernova, Siemens Energy and Mitsubishi Heavy Industries build nearly every heavy-duty gas turbine sold in the country. Their combined order books already run past 20304. Exelon's chief financial officer, Jeanne Jones, told investors that her utility now signs power deals only with data center customers who document real commitments, because so many earlier announcements chasing that gas were speculative. A well drilled in the Marcellus Shale this year will reach a turbine still on an assembly line, feeding a data center that has yet to break ground, for a company that has yet to sign a rate contract.

David Braziel, chief executive of the energy consultancy RBN Energy, has watched this pattern before. He said so directly to an industry room this autumn. Gas, he warned, has "a tendency to be exuberant about a particular thing, overbuild the heck out of it and then crush whatever margins that might have existed," and he counted the AI buildout among the candidates5. Braziel's caution carries weight because his firm sells forecasts to the same producers rushing to drill for that fifteen billion cubic feet.

The forecast settles the easy question. Shale can produce fifteen billion more cubic feet of gas. The industry has answered versions of that question for fifteen years running. A harder question is who owns the asset if the spending behind this forecast slows first. Gartner already expects more than 40 percent of the agentic AI projects driving today's data center pipeline to be canceled by the end of 20276.

Gartner expects over 40% of agentic AI projects canceled by late 2027; EQT's POWER line could open in January 2030

Dates on EQT's POWER pipeline and in forecasts for AI demand, August 2026 to 2035

Each pin is one date on a line spaced by real time: blue pins are steps on EQT's POWER pipeline, and magenta pins are forecasts on the AI side of the bet.

Sources: Insurance Journal (Bloomberg News) [1]; BOE Report (Reuters) [3]; Gartner [6]. Chart by Ryan Elliott Dennis.

The numbers behind this chart
DateEvent
Aug. 2026EQT opens POWER bidding. EQT opens bidding on the POWER pipeline. A 50-mile line for a billion cubic feet of gas a day
Dec. 2027Gartner: 40% canceled. Over 40% of agentic AI projects canceled. Gartner's forecast, by the end of 2027
Jan. 2030POWER service date. POWER could enter service. The date EQT has given prospective shippers
2035Extra 15 bcf/day of gas. Extra 15 billion cubic feet of gas a day. BloombergNEF's forecast for AI data centers

Jeremy Fisher, a principal advisor for the Sierra Club, named his analysis of the buildout after Sir Martin Frobisher. Frobisher was the English explorer who filled his ships in 1577 with what looked like gold. It turned out to be pyrite embedded in shale, the mineral known ever since as fools gold7. Fisher's essay argues regulators let utilities chase data center customers ahead of signed contracts. He points to Kentucky utility KU/LG&E's pursuit of nearly two gigawatts of new gas capacity, a $3 billion wager on demand still unconfirmed.

Rice and Braziel chose to make that wager. The Ohio household covering a stranded gas plant after a canceled AI contract inherited a bill someone else wrote.

Patience beats conviction here. Fifteen billion cubic feet of new demand is real, and Rice holds real gas to sell into a meaningful share of it. Braziel's warning carries equal weight. Frobisher's crew filled their holds with the shale ore in 1577. They learned the difference between gold and pyrite only after the assay came back in England.

Gas coming out of Appalachia and the Permian Basin this year will find a buyer eventually. This forecast leaves one question open. The pyrite could belong to Rice, to Braziel, or to the ratepayer footing an idle gas plant when the assay comes back on this one. Readers who want that assay tracked in real time, contract by contract and turbine order by turbine order, can find it every morning in The Signal, Ai Lately's daily email brief. Subscribe, and watch which one this turns out to be.

Sources

  1. Julian Hast, "US Data Centers Set to Burn More Natural Gas Than Most Nations," Insurance Journal (Bloomberg News), Sept. 15, 2026, https://www.insurancejournal.com/news/national/2026/09/15/885009.htm
  2. Yahoo Finance Staff, "EQT Poised to Capture More Data Center Power Demand in Its Backyard," Yahoo Finance, April 24, 2026, https://finance.yahoo.com/sectors/energy/articles/eqt-poised-capture-more-data-162659420.html
  3. Reuters, "EQT Sees Higher 2026 US Natgas Output on Lower Spending, CEO Says," BOE Report, Sept. 22, 2026, https://boereport.com/2026/09/22/eqt-sees-higher-2026-us-natgas-output-on-lower-spending-ceo-says/
  4. Michael Kern, "The Gas Turbine Shortage Just Became AI's Biggest Constraint," OilPrice.com, Aug. 22, 2026, https://oilprice.com/Energy/Energy-General/The-Gas-Turbine-Shortage-Just-Became-AIs-Biggest-Constraint.html
  5. Natural Gas Intelligence Staff, "Is Data Center Natural Gas Demand a Bubble? Difficulties Seen in Sizing Up Consumption," Natural Gas Intelligence, Nov. 23, 2025, https://naturalgasintel.com/news/is-data-center-natural-gas-demand-a-bubble-difficulties-seen-in-sizing-up-consumption/
  6. Gartner Newsroom, "Gartner Predicts Over 40% of Agentic AI Projects Will Be Canceled by End of 2027," Gartner, June 25, 2025, https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027
  7. Jeremy Fisher, "Fools Gold: When 700 Gigawatts of Data Centers Come Knocking," Sierra Club, Aug. 8, 2025, https://www.sierraclub.org/articles/2025/08/fools-gold-when-700-gigawatts-data-centers-come-knocking

Header photo: Nicholas A. Tonelli from Pennsylvania, USA / Wikimedia Commons, CC BY 2.0

In the market

EQT CorporationEQT

Market value $33 billion

$52.81 +0.86% since the last close

ExelonEXC

Market value $48 billion

$46.25 +1.36% since the last close

Prices from Yahoo Finance, read with yfinance, and delayed. This is a record of price, not investment advice.

Ryan Elliott Dennis is founder and editor of Ai Lately. He writes the daily column.

Newsletter · coming soon

Get Todai, the daily AI email

The emails start soon. Subscribe now for early access: Todai, the daily AI email, the day’s pieces, or both.

What do you want each day?

Early access: you hear first when the emails start. One a day after that. Leave whenever you like.

Cite this piece

Ryan Elliott Dennis, "The Pyrite Bet: Shale's Wager on AI's Gas Demand," Ai Lately, Sep 27, 2026, https://ailately.com/articles/pyrite-bet-shale-ai-gas-demand

Tags: natural gas · AI data centers · oil and gas exploration · energy infrastructure · gas turbines

Related, lately

More

Keyboard

j k
Move through a list
Enter
Open the selected piece
/
Search, and browse the columns
g then r
Right Now
g then a
Articles
g then s
The Signal
g then o
Opinion
g then b
Analysis
g then p
People
?
This sheet
Esc
Close

AI Right Now is free with an account.The Citation Audit is free with an account.Skills are free with an account.Tutorials are free with an account.You have read your 3 free articles.

Every article and comic, AI Right Now, the Citation Audit, Skills and Tutorials.

Join Ai Lately for free

Join with Google or your email. Already a member? Sign in

Press anywhere else for the home page.